Bella.BY KEEL LABS

THE DECISION ENGINE FOR GROWTH

See the
whole picture.
Know your
next move.

Search. Content. Marketing. Customers. Bella brings the signals together, helps you decide what matters, and tracks what happens after you act.

Explore Bella for your business ↗See the platform ↓

One place to connect the evidence, the work and the outcome.

Bella.COMMAND CENTER

ILLUSTRATIVE WORKFLOWS · NO CUSTOMER DATA

Different signals.
A clearer set of priorities.

01
SEARCH & DISCOVERY

Review a page losing visibility.

Check the evidence before choosing a rewrite.

02
CONTENT & CUSTOMER VOICE

Answer a recurring buyer question.

Turn supported demand into a content brief.

03
MEASUREMENT

Check what changed after publishing.

Separate a measured result from an open question.

THE THREAD THROUGH THE WORK

Evidence → Action → Outcome

Review the recommendation. Make the change. Verify and measure supported workflows.

Human judgment stays in the loop.
01 / DETECT02 / DECIDE03 / FOLLOW THROUGH
THE BELLA PRINCIPLE

Every insight should lead somewhere.

Evidence → Action → Learning

01 / ONE PLATFORM, A WIDER VIEW

Your growth work.
Connected.

A search problem can be a content problem. A conversion problem can start with an unanswered question. Bella gives your team a place to investigate across those boundaries.

01 / GET DISCOVERED

Search & AI visibility.

Explore search performance, page and query opportunities, and available AI visibility evidence. Understand where discovery is changing and where to investigate next.

SEARCH · QUERIES · AI PRESENCE
02 / CREATE WITH CONTEXT

Content & brand.

Develop titles, FAQs and content briefs using business context and supporting evidence. Keep brand voice and human review close to the work.

CONTENT · BRAND VOICE · CREATIVE PLANNING
03 / UNDERSTAND PERFORMANCE

Marketing & revenue.

Bring available traffic, paid-channel, attribution and commerce measures into your analysis. Use the sources you actually have—not a forced ecommerce view.

ACQUISITION · CHANNELS · OUTCOMES
04 / KEEP CUSTOMERS CLOSE

Lifecycle & customer voice.

Review email performance, customer reviews and support themes. Find questions worth answering and friction worth investigating across the customer experience.

EMAIL · REVIEWS · SUPPORT
05 / IMPROVE THE CONVERSATION

Sales intelligence.

Explore Objection Lab, call review, coaching and Manager Brief. Use rules-based Chase List signals to focus follow-up where a human next step is needed.

OBJECTIONS · COACHING · FOLLOW-UP
06 / PROTECT THE EXPERIENCE

Website & operational health.

Review website findings, track changes and investigate source-health issues. Verify supported fixes and keep unresolved or unmeasured work visible.

SITE HEALTH · CHANGE TRACKING · VERIFICATION

Available capabilities depend on your plan, connected sources and data coverage. We confirm fit with your team during onboarding.

CONNECTED BY A SHARED
BUSINESS CONTEXT

Knowledge LibraryAsk BellaCommand CenterMeasurementLearning

02 / ONE PART OF WHAT’S NEXT

Sales reports · In development

A deeper view
of what converts.

Within Sales Intelligence, we’re building reports that compare buyers who advance with those who don’t. It’s one part of Bella’s broader job: connecting a useful finding to the next action.

EXPLORE THE REPORT DIRECTION
Bella. REPORTSDESIGN PREVIEW · SYNTHETIC DATA

D2C / ASSISTED SALES JOURNEY

From first question to purchase.

30-day outcome horizon
Mature entry cohort
Leads240
Qualified144
Quote sent96
Purchased48

FOCUS / QUOTE → PURCHASE

Did setup uncertainty get resolved?

Compare buyers with and without a documented setup answer before the quote was sent.

Illustrative association, not proof of causation.

Answer documented67%32 of 48 purchased
No documented answer33%16 of 48 purchased
NEXT TEST

Test a setup walkthrough in quote follow-ups. Measure purchase progression against a comparison group.

An action, not just a chart.

48 of 96 quoted leads purchased within 30 days. The rest did not purchase within that horizon—not necessarily lost. Not a complete website checkout funnel.

A

Grow the right top of funnel.

Compare acquisition sources by the buyers who progress—not just the leads they produce.

B

Improve the next conversion.

Look at shared traits, stated blockers and the differences between buyers who advance and those who don’t.

C

Make the chase smarter.

Test predictive lead scoring against real outcomes. Keep buying likelihood separate from the value of a follow-up.

These reports and predictive scores are in development, not included as currently available features. Reports will initially sit alongside Manager Brief. Predictions will only be shown where data and validation support them.

03 / BUILT TO FOLLOW THROUGH

A decision is only
the beginning.

The standard we build toward: understand the signal, make a useful change, and learn from what happens next.

  1. 01

    Show the evidence.

    Make the source and the limits of an insight clear.

  2. 02

    Make the next step concrete.

    A specific action your team can review and own.

  3. 03

    Come back to the outcome.

    Verify and measure supported changes. Keep unmeasured outcomes explicit.

04 / FIND YOUR STARTING POINT

More context.
At the right depth.

Start with the decisions that matter to your business.
15-day free trial. We’ll help confirm the right fit.

SIGNAL

Find your next move.

$295/ month

or $2,950 billed annually

Explore Signal ↗
  • Search Console + Shopify
  • Title and meta recommendations
  • Ranked action queue
  • Supported change verification and measurement
  • Monday brief

INTELLIGENCE

Connect more of the story.

$795/ month

or $7,950 billed annually

Explore Intelligence ↗
  • Everything in Signal
  • Klaviyo, reviews and surveys
  • Cross-source evidence
  • Brand voice context
  • FAQ and content briefs

COMMAND

Bring the customer closer.

$1,500/ month

Flat monthly rate · agreed usage limits

Explore Command ↗
  • Everything in Intelligence
  • Gorgias + Aircall
  • Objection Lab
  • Observed purchase matching
  • Google Ads + Triple Whale
  • Usage threshold agreed individually

A clear price. A scope agreed with you. Command is $1,500 per month within the usage threshold we agree before onboarding. Higher-volume workloads and historical imports are reviewed individually. Any change to your agreed price or usage scope is discussed with you first—no automatic overage charges or plan upgrades.

Running a B2B or services business? Talk to us about your workflow. Source compatibility and CRM outcome reporting are confirmed separately; roadmap previews above are not a promise of current plan availability.

LET’S START WITH YOUR BUSINESS

Your next move
starts with a better question.

Let’s find it together ↗

Tell us what you sell, how buyers find you, and where they get stuck.